How can publisher get banners and landings

  • Updated

You can get banners and landing pages on the program page.



To obtain a program's banners and landing pages, you should first join it.
How to join a program

1. For this purpose, go to My programs and find the program you need.

To open the program page, click its logo (1), name (2), or the Learn more button (3).

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2. On the program page, find the Banners and Links tab in the left menu and click it.

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3. Choose Banners or Landing pages from the opened list (depending on what you want to get).

If the Landing pages tab is missing, it means that the program doesn't have any.

If you work on the programs of advertisers operating in Russia, you need to abide by the rules described in this section when using banners.

1. Go to the Banners tab.

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2. You'll see all the program's banners. To find banners appropriate for your ad space, use filters. To do so, click Filter

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  • Period — the time when banners were added to the program. The later the banner was added, the more chances it is still relevant.
  • Format — JPG, PNG, or GIF. The list will only include formats the program offers.
  • Size — banner size. Use this filter to only keep banners with the size suitable for your ad space. The list will only include the sizes the program offers.
  • Category — choose banners of a certain theme. For instance, if you choose the Sweaters category, you will see banners with sweaters.
  • Region — filter out banners in a certain language. For instance, the program has banners in English, Russian, and Spanish, but you only need Spanish banners. In this case, filter banners by region, selecting Spain.

3. Select the intended banner and click Code.

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4. In a new window, select the ad space on which you want to place the banner. Add a SubID if needed.

5. If you want a user to go to a certain landing instead of the advertiser's website main page after they click the banner, choose it in the corresponding field (provided that the program has landings).

6. The banner's HTML code will be generated automatically. Copy it.

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7. Place it in the HTML code of your website inside the tag <body></body>.

To comply with Federal Law of Russia No. 347-FZ on amendments to Federal Law "On advertising", all banners should be marked in the prescribed way.
Learn more about the law and requirements

From now on, when contributing to the programs of advertisers operating in Russia, publishers have to abide by the rules below.

Jump to the relevant section depending on how you get banners:

You get banners on the advertiser program page on Admitad

Make sure the banner contains the following labeling:

  • The banner must contain the text label of the following format:
    Advertisement. Advertiser's legal entity name, advertiser TIN (INN)

  • The banner link must contain an advertising token of the following format: erid=AbcdE1Fgh
    Example of a link with a token:
    https://aflink.ru/g/y9za0yfr6wb7e16523945a28a5d222/?i=4&erid=LatgC4Byi

You create banners for the advertiser

In this case, add marking on your own.

1. Send a support request (guide) and ask for the following information about the advertiser's program: 

  • Advertiser legal entity's name
  • Advertiser TIN (INN)

2. Add the received information to the banners as a mark of the following format:

Advertisement. Advertiser's legal entity name, advertiser TIN (INN)

You can place the mark in any part of the banner. The only thing is that it must be noticeable.

You get ready-to-use banners from the advertiser

In this case, make sure the banner contains the required labeling: the "Advertisement" mark, legal entity name, and advertiser TIN (INN).

If there is no marking, ask the advertiser to add it (guide for advertisers).

How to get a landing page

1. Go to the Landing pages tab.

If such a tab is missing, it means the program has no landings.

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Landing pages are displayed in a list sorted by eCPC (average income per click). You also can sort them by CR and the date added.

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2. To get an affiliate link for the landing, click Get the link to the right of the landing page.

3. Select an ad space on which you're planning to publish this link. Add a SubID if needed.

Affiliate links in Russian advertisers' programs may contain a unique advertisement identifier (token). Example: erid=AbcdE1Fgh.
How to correctly add SubID to such a link (see example 4)

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To make the link shorter and more appealing, shorten it with the tool Shortlink (menuToolsShortlink).

4. Copy the shortened link and publish it on your ad space.

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