Traffic sources

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When setting an affiliate program, it is important to define the sources of traffic publishers can use to attract users to your website. The quality of the attracted traffic and efficiency of your program depend on the correct setting of this section.

Admitad Affiliate publishers have almost all possible traffic types. You must choose the ones you are ready to work with. According to your decision, the manager will set rules in Traffic Sources (ProgramProgram SettingsTraffic Sources).


Allowed — you allow publishers to use this source of traffic.

Needs approval — if you have doubts about this type of traffic, you can choose the option Needs approval. In this case, the requests will be moderated manually and you will consider them on a case-by-case basis.

Forbidden — publishers are prohibited to use this type of traffic. If this rule is violated, you can decline some or all actions of the publisher or disconnect him from the program.

Such types of traffic as SEM and Social media have one more option, With limitations, where you can make more detailed settings:

  • In the case of contextual ads, you have an opportunity to prohibit placing ads in a certain search engine (Google, Yandex, or Begun) and oblige publishers to use pre-landers to attract traffic from search systems.
  • In Social media you can set different conditions for traffic from various social networks (for example, to allow traffic from Facebook and prohibit Google+) and limit the promotion of your program in applications, groups, or via targeted advertising. If you do not want publishers to use the name of your company when creating groups, let the manager know about it.

Tips on setting traffic types

As a rule, we recommend advertisers not to make strict settings by traffic types in order to attract the maximum number of publishers with various ad spaces for cooperation. And yet some types of traffic should be used more cautiously than others.

If you have questions for a publisher about his traffic, you can always ask him via your account manager.


Thus, for example, one of the traffic sources that require special attention is toolbar, as it can be used to replace cookies and twist orders. Meanwhile, the toolbar itself is not bad and, if properly used, can be useful for your program. That is why we recommend not to prohibit it but to monitor from time to time the quality of traffic of the publishers who use toolbars and disconnect those who violate the rules.

Incentive traffic

Another controversial type of traffic is incentive traffic. It is believed that it is not profitable to work with incentive users because they are only interested in obtaining bonuses for performed actions and disappear as soon as they get them. However, it is true only for the programs that work by the CPL model, because in this case, the advertiser does not get a direct profit. However, if you pay for sales, you should not be afraid of allowing incentive traffic: in this case, it is not so much important whether the user had been motivated if he has made a purchase and you have got a profit. Besides, incentive traffic is perfect for mobile offers or online games in case their main goal is to rank high in  Play Market or AppStore to be noticed by the target audience.

Brand bidding

Brand bidding is another disputable traffic source. It will not be good for the advertisers who place contextual ads themselves because in this case publishers’ ads will compete with their ads and make the advertisers raise the cost of ads. Besides, advertisers with famous brands who spend many resources for SEO also better prohibit this traffic source, otherwise, publishers’ ads may remove their websites from the first lines of the SERPs. At the same time, if you want to outsource the promotion of your program in SEM, you can allow this type of traffic and our publishers will help bring your brand to the top of the search results, improve its awareness and attract visitors.

PopUp, ClickUnder, Doorways

Also, advertisers often prohibit PopUp, ClickUnder because of strong bias about their importunity and inefficiency and forbid doorways due to the disrepute of “black doorways”. However, it all depends on the professionalism and honesty of our publishers.

Adult traffic

There is a sense to prohibit adult traffic (porno sites, online sex shops, etc.) if you are very sensitive about your reputation and carefully monitor all mentions of your brand in various sources.

Email marketing

If you want to cooperate with the publishers who use email marketing, we advise you to ask the manager to clarify where they take the subscriber base and whether subscribers agreed for receiving such emails. If not, recipients may consider newsletters as spam, which will affect your brand image. For the same reason it is necessary for a publisher to check with you on the layout and contents of all newsletters: veracity and relevance of the information, design (for example, the use of corporate colors or the company’s logo). You can specify this requirement in Program Rules.

Changing allowed traffic sources

In case of toughening settings for the allowed traffic types, publishers must be informed by email not later than 5 days prior to the new rules come into force. It is done for publishers to adapt to changes (for example, to remove contextual ads if you prohibit contextual ads). Accordingly, the manager should be warned a little earlier, so that he could prepare and send the newsletter.

If on the contrary the rules are simplified, it is enough to inform publishers one day prior to the changes.

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