Overview of the affiliate program catalog

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The program catalog is a list of all the affiliate programs available in Admitad Affiliate.

  • The programs are displayed as cards that contain the most important details about each program: its name, rating, key metrics, etc. More on program cards
  • On the left side of the page, there are filters you can use to search for a suitable program. More on filters
  • In the top-right corner, there are the sorting and Export buttons. More on buttons

Program card

The most important information about the program is displayed on its card. The program card consists of the following elements:

Program name and logo

The name and logo are located in the middle of a card.
If you click on a program's name or logo, you will be redirected to the program page. There, you'll find its description, rules, and rates. You'll also be able to join the program on its page. If you're already joined, you'll be able to find an affiliate link and ad creatives there.

Overview of the affiliate program catalog 1
 

Badges

Badges are there to inform you about each program's special features right on the All programs page.
For example, you can quickly check which programs offer mobile tracking if it matters for you that actions performed both on a website and through an app are paid for by the advertiser.

A program card might contain some of the following badges:

Overview of the affiliate program catalog 2 — exclusive to Admitad Affiliate. This badge marks affiliate programs that are only available in Admitad Affiliate and not in any other affiliate network.

Overview of the affiliate program catalog 3 — Admitad Affiliate recommends. This badge appears on the programs that our system selected specifically for you. The system analyzes the programs of publishers who are joined to the same programs as you. After that, the system picks the programs where publishers earned the most and recommends you those that you've not joined yet.

Overview of the affiliate program catalog 4 — mobile app tracking. This badge marks the programs in which users' actions are paid for regardless of whether they were performed through a website or a mobile app.
Choose programs with this badge if most of your users use mobile devices for browsing. Then you can be sure that none of your actions get lost and your commission is paid in full.

Overview of the affiliate program catalog 5 — vendor bonus. This badge marks the programs that offer additional rewards for products of certain brands. More on programs with vendor bonuses

Hover a cursor over a badge to see a tooltip that explains what this badge indicates.
 

Add to favorites icon

You can click on the Overview of the affiliate program catalog 6 icon to add programs to Favorites in order to have quick access to them whenever necessary. Programs that you added to Favorites will be marked like this Overview of the affiliate program catalog 7 in the catalog.
To see the programs from your Favorites list, use the Favorite filter located on the left side of the page.

Program rating

Program ratings are based on the scores assigned to them by publishers that cooperate with those programs. You can also evaluate a program if you have joined it. You can give a score either to a program in general or to its specific parameters: rates, payment terms, CR. More on how to rate a program
 

Program metrics

There are 4 metrics that are displayed in program cards:

  • Commission — the reward you'll get for each target action according to the program rates.
    Commission can be stated either as a percentage of an order amount or as a fixed amount. The higher the rate the more you will earn if your user performs a target action and the advertiser confirms it. Click on the rate value to see what target actions the advertiser pays for and what the commission rates are.
     
  • Payment — the average time it takes the advertiser to process, verify and pay for an action. What does average hold time depend on?
    The shorter the payment time is the sooner you'll get paid for the confirmed actions.
     
  • Conversion rate — the percentage of users that performed target actions after being redirected to the advertiser's website by publishers' affiliate links. More on conversion rate (CR)
    A low CR indicates that a lot of users click on the program's affiliate links but do not perform target actions, and it's not a very good sign. When the CR is high, it means that users are more willing to perform target actions.
     
  • Confirmed — shows the percentage of actions confirmed by the advertiser out of all actions performed by users who followed the program's affiliate links. The value of this parameter is calculated based on the data from all the publishers that cooperate with the advertiser. More on the approval rate
    A high confirmation rate indicates that the advertiser confirms a lot of actions. However, a low confirmation rate doesn't necessarily mean something is wrong with the program. A small percentage of conversions is perfectly normal for financial programs—it's one of the distinctive features of this segment.

To see linear charts reflecting the main metrics of the program, go to the Program Analytics section. To get there, click on a value of one of the parameters: Payment, Conversion rate, or Confirmed.

These metrics can be very useful when you are looking for a program to join: they help you to understand whether the program meets your criteria. It is, however, important to stay realistic and remember that no program is absolutely perfect. Therefore, when selecting affiliate programs to work with, you need to figure out your priorities: which parameters are crucial for you and which flaws you are willing to accept. More on how to choose a program

For instance, for those publishers that drive traffic through arbitrage, it is very important to get their payments ASAP to be able to invest more money into advertising. That is why they often prefer programs with the shortest payment time even if their commission rates or CR are slightly below average.
 

More button

The Overview of the affiliate program catalog 8 button will redirect you to the program page, where you can read a detailed description of the program, learn more about its rules and rates, or obtain affiliate links and ad creatives if you have already joined it.
 

Join and Apply for moderation buttons

Overview of the affiliate program catalog 9 if you see this button, it means that the program can be joined automatically. As long as your ad space complies with the rules, you can connect it to the program and get to work right away.

Overview of the affiliate program catalog 10 this button means that ad spaces go through manual moderation in the program. If you click on it, you will apply for joining the program.
The advertiser will process your request within 5 days and either connect your ad space to their program or decline it. More on how to join a program
 

Get link button

If you have already joined the program, click Overview of the affiliate program catalog 11 to generate an affiliate link.
In the catalog, you can generate either a standard affiliate link or a deeplink.
More on all methods of generating affiliate links
 

Catalog filters

Filters are located on the left side of the All Programs page. Use them to search for programs that match certain parameters.
You can apply one or several filters at the same time.

Main Filter

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Program type — use this filter to find programs of a certain type.

  • Third-Party Advertisers Programs of Admitad Affiliate partners. There are some nuances in these programs, as well as certain restrictions. Learn more
  • Managed by Advertisers Programs of small companies. Advertisers themselves manage them. These programs have flexibility in terms of traffic types so you can join them with almost any ad space.
  • Managed by Admitad — Programs of advertisers that are managed by Admitad Affiliate managers. These have the widest range of tools, creatives, and special functions for publishers.

Learn more about program types and their features

Search — enter a program's name here to find it in the catalog.

Region — use this filter to search for programs that allow traffic from a specific region.
If the program's region is France, target actions performed by users from other countries will be declined. Therefore, if your users mostly live in the USA, you should only join those programs that allow traffic from this region.

Action type — this filter can be used to filter programs by the type of target actions publishers get paid for. There are 3 options: Sale, Lead, All.
If you are new to affiliate marketing, you could start with programs that pay for leads (registrations, filled forms, etc). Generally speaking, it is a bit easier to convince a user to leave their contact information than to buy something, since the former doesn't require any financial investment from their side.

Favorites — using this filter you can find programs that you have added to Favorites.

Auto moderation — using this filter you can find programs without manual moderation. You can join these programs and start working with them right away. 

Manual moderation — using this filter allows you to find programs where the advertiser manually checks and accepts publishers' ad spaces. Moderation can take up to 5 business days. 

New program — using this filter you can find programs that were launched in Admitad Affiliate recently.

Bonus program — using this filter you can find programs where it is possible to earn an additional reward for fulfilling certain requirements.

Exclusive program — using this filter you can find programs that are only available in Admitad Affiliate and not in any other affiliate network.
 

Status filter

Overview of the affiliate program catalog 13

Joined — using this filter you can find programs your ad space is already connected to.

Not joined yet — using this filter you can find programs your ad space is not yet connected to.

Under moderation — using this filter you can find programs for which your join application is being reviewed by the advertiser.

Declined — using this filter you can find programs for which the advertiser declined your join application.

No moderation response — using this filter you can find programs for which the advertiser hasn't yet responded to your join application although it was submitted over 5 business days ago.
 

Product categories filter

Overview of the affiliate program catalog 14

Using this filter you can find programs that belong to a selected category.

In Admitad Affiliate, each program belongs to a certain category which depends on the business area of the advertiser's company. E.g., the AliExpress program belongs to the Online Shops category, and Booking.com to Travel & Tourism.

Use this filter to select affiliate programs that match the topic of your ad space the best, and to promote products that have higher chances of attracting your users' interest.
 

Traffic Sources filter

Overview of the affiliate program catalog 15

Using this filter you can find programs that allow a certain type of traffic.
For instance, if you are planning to promote advertiser's goods through email newsletters, tick the Email marketing option in the Traffic sources filter. You will see the list of programs that allow this type of traffic.
If your traffic comes from a source that is forbidden by the program rules, your actions will be declined, and your ad space will be disconnected from the program.
 

Tools filter

Overview of the affiliate program catalog 16

Using this filter you can find programs that support certain tools.
E.g., if you are planning to use coupons for advertising, tick the Coupons & Deals option, and you will see only those programs in which this tool is available.
To learn more about our tools, have a look at the articles in our Help Center for publishers.

 

Catalog operation buttons

There are two buttons in the top-right corner:

Sorting

If you click Overview of the affiliate program catalog 17, the drop-down list will appear. It'll allow you to choose how programs in the catalog are sorted.
Еру default setting is sorting by rating (descending).

Export

The Export (Overview of the affiliate program catalog 18) button allows downloading the list of programs from the catalog as an XML- or XLSX-formatted file.

Overview of the affiliate program catalog 19


Click Overview of the affiliate program catalog 20 to select the file format and download.

In the new tab, the file preparation page will open. Once the file is ready, you'll see a pop-up window with the Download button.

Overview of the affiliate program catalog 21

If you applied filters before exporting, only programs that match the filtering conditions will be included in the export file.

    • id — the program identifier
    • name — the program name
    • site_url — the program's website URL
    • status — an affiliate program activity status: active or not
    • campaign_url — a link to the program page
    • date_start — the date when the program launched in Admitad Affiliate
    • gotolink — the standard affiliate link for your ad space leading to the program's main page
    • category — the category or subcategory of the program. If the program belongs to several categories, all of them will be listed
    • region — the region from which the traffic is allowed in the program. If there are several regions, all of them will be listed
    • action_ranges — program rates in the "action name: commission" format
      Example: Interior accessories NEW: 6.90% - 6.90%
    • CR of the program
    • eCPC of the program
    • EPC of the program
    • avg_hold_timeaverage time in days it takes the advertiser to process actions
    • avg_money_transfer_timeaverage time in days it takes the advertiser to pay for actions
    • ratingprogram rating in the catalog
    • negative_keywordsnegative keywords for contextual advertising. The list of negative keywords will be included in the file only if the advertiser has enabled the tool for monitoring contextual advertising BrandAuditor. If the list of negative keywords is missing from the file, you'll most likely find it on the program page or in the program rules.
    • id — the program identifier
    • name — the program name
    • name_aliases — possible variants of spelling the program name
    • site_url — the program's website URL
    • gotolink — the standard affiliate link for your ad space leading to the program's main page
    • original_products — the link to the program's product feed in the XML format
    • original_products_csv — the link to the product feed in the CSV format
    • logo — the program logo
    • date_start — the date when the program was launched in Admitad Affiliate
    • description — the program description
    • geotargeting — if 0, the program pays for target actions led only from countries specified in regions. If 1, the program pays for target actions led from any region.
    • currency_id — the currency of the program in the 3-letter code format
    • postclick_cookie — the number of days after a user clicks on the affiliate link, during which the user's actions will be credited to the publisher whose link was followed
    • ratingprogram rating in the catalog
    • eCPM of the program
    • CR of the program
    • eCPC of the program
    • EPC of the program
    • avg_hold_timeaverage time in days it takes the advertiser to process actions
    • avg_money_transfer_timeaverage time in days it takes the advertiser to pay for actions
    • regions — the region from which the traffic is allowed in the program. If there are several regions, all of them will be listed
    • negative_keywords negative keywords for contextual advertising. The list of negative keywords will be included in the file only if the advertiser has enabled the tool for monitoring contextual advertising BrandAuditor. If the list of negative keywords is missing from the file, you'll most likely find it on the program page or in the program rules.

The file will also contain information on:

  • actions
  • rates
  • program's product feeds

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