Program traffic sources

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When setting up an affiliate program, it’s crucial to determine which traffic sources publishers can use to drive users to your website. Your program’s traffic quality and overall performance depend on correctly configuring this section.

Admitad Affiliate publishers offer almost all types of traffic existing on the web.

It’s your mission to select which of them you’re willing to work with. Based on your decision, the manager will set the rules in the Traffic sources section (Programs → Program settings → Traffic sources).

Some traffic sources have subtypes. To see them, click the “▽” icon to the left of the parent traffic type name.

Program traffic sources 1

Settings for traffic sources

The following settings are available for traffic sources:

Display settings on the program page

Show. This option allows you to show or hide traffic sources and permissions settings for publishers on your affiliate program’s page.

 

Permissions settings for various traffic sources

If you select one of the options—Allowed, Needs approval, or Forbidden—for a parent traffic source, the same permission will apply to all its subtypes.

Allowed. You allow publishers to use this traffic source.

Needs approval. If you have any doubts about a traffic source, you can select the option Needs approval. In this case, applications from publishers providing traffic from such sources will undergo manual moderation so you can review them individually.

Forbidden. Publishers are not allowed to use this traffic source. If a publisher violates this restriction, you can decline part or all of their actions or even disconnect them from the program.

If Forbidden is selected for a traffic source, publishers whose ad spaces belong to this traffic type won’t be able to submit an application for joining the program.

With limitation. This option is set automatically for a parent traffic source if its subtypes are subject to different permissions (Allowed, Needs approval, and/or Forbidden).

Automatic moderation settings

Automatic moderation. This option helps set up automatic confirmation of applications from publishers with ad spaces of a certain traffic type (or subtype) and a certain account level. Learn more about auto-moderation

Example
If automatic moderation for ad spaces with the subtype Facebook and account level AD1 is set up for the traffic source Contextual advertising, applications from publishers with such ad spaces will be approved automatically as soon as they click Join in the program card or on the program page and agree to the terms of cooperation.

 

Tips for setting up traffic sources

If you have any questions regarding a publisher’s traffic, you can always ask your account manager.

We recommend not setting traffic source options too strictly if you want to attract a good number of publishers with different types of ad spaces.
But you want to be more careful with some traffic sources. Learn more about such traffic sources below.

Toolbar

Toolbar is a traffic source that needs special attention since it may be used for cookie spoofing and generating fake orders.

As a matter of fact, the toolbar itself is not malicious and can only be helpful to your program if used properly. This is why we advise that you don’t forbid it totally but periodically monitor publishers offering this type of traffic, so you track performance and ban violators in a timely fashion.

 

Incentive traffic

It’s widely believed that incentive traffic delivers no profit since these users are only interested in receiving their bonus for a target action and disappear right after they perform it.

But this is only true for the programs that employ the pay-per-lead model since the advertiser has no direct profit from this type of action.

Don’t be worried about incentive traffic if you use the pay-per-sale model. With this model, it’s not so important that the user is incentivized as it is that they make a purchase and you earn.

Besides, incentive traffic can be good for mobile apps and online games if their top priority is to climb to the top of Google Play or the App Store and to get in front of their target audience.

Brand bidding

Another questionable traffic source is brand bidding.

This traffic type won’t work for you if you publish contextual ads and promote your brand. If you apply brand bidding, publishers’ ads will compete with yours, which will only lead to the growing cost of your contextual ads.

You may also want to forbid brand bidding if you represent a famous brand that invests heavily in SEO. Otherwise, publishers’ ads will likely push you down from the top of the search engine result pages.

Nevertheless, if you’re ready to outsource brand promotion, you may want to allow this traffic source. Admitad Affiliate publishers will drive your brand to the top of search results, boost awareness, and draw more users.

Advertisers often ban pop-up and click-under ads due to their infamous reputation of being obtrusive, poorly-performing ad instruments.

But it all depends on the skills and fairness of the publishers you cooperate with. And though pop-up and click-under ads can’t really pride themselves on high conversions, they can increase visitation and make your target audience way more aware of your brand and product.

Adult traffic

It’s reasonable to forbid adult traffic (pornographic websites, sex shops, etc.) if you care about your image and meticulously monitor your brand’s mentions in various areas.

Email newsletters

If you’re going to cooperate with publishers who use email newsletters, here’s what you should ask your manager:

  • Where the publisher sources their user base
  • Whether the publisher’s users agreed to receive such newsletters

Unwanted newsletters that are recognized as nothing more than spam will negatively affect your brand.

This is why you should also agree on the newsletter templates so you can verify that the information contained in them is up-to-date, credible, and properly designed (e.g., the brand’s colors or logo are used correctly). You can mention this requirement in the program rules.
 

Changing allowed traffic sources

If you make your allowed traffic source settings stricter, publishers must be notified via email no later than 5 days before the new rules apply.

This lead time is needed for publishers to prepare for the changes (e.g., remove contextual ads if you no longer allow them).

Be sure to inform your account manager beforehand so they can notify publishers in a timely manner.

If you decide to whitelist new traffic sources, you can inform publishers via your manager 1 day before the changes take effect.

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